Happy Thanksgiving! I hope you’re enjoying at least 24 hours off for family time or a home-cooked meal. I won’t be home in California this year having Apple Gobbler (pictured above), but I’ll be celebrating from Switzerland. And in Switzerland, every Sunday is like Thanksgiving used to be in America. Families and friends spend quality time together, eating big family dinners, taking afternoon walks, and most importantly – shopping malls are closed. I know it’s been a trend for a few years, but I really can’t believe how many stores are open on Thanksgiving day now! The list has grown to include Target, Macy’s, Old Navy, KMart, Khol’s, Best Buy (Ugh!) and countless more.
Kudos to stores staying closed on Thanksgiving Day including Costco, Sam’s Club, TJ Maxx, H&M, Marshalls, Nordstorm, Home Goods and Sierra Trading Post. (Full List Here)
I have no problem with Black Friday ‘Door Buster’ sales and totally get the thrill of shopping at 4 am, but I HATE that stores are open on Thanksgiving. It tarnishes the entire point of the holiday. I can just imagine explaining to Wilhelmina in a few years saying, ‘when I was a kid, all the stores used to be closed on Thanksgiving Day and you couldn’t go shopping.’ It makes me feel a little older already.
While this trend will likely grow, perhaps the only thing people can do to fight back is subscribe to the genius marketing strategy of REI which is staying closed on Thanksgiving Day and Black Friday. Their hashtag #OptOutside has even prompted State Parks to give FREE passes to hike, instead of shop, on Black Friday. My Suggestion: Don’t shop in stores on Thanksgiving Day. Shop Friday sales the next day (if you’re ready to take on aggressive shoppers), and of course shop local on Saturday (aka Small Business Saturday.)
Cheers to you and your family! I hope you have a great Thanksgiving.