When is the last time you heard someone say, ‘I wish a Starbucks would come to my city?’ Could you imagine if going to Starbucks felt like a special, rare experience? Last week at a blogger event in Zurich hosted by Starbucks during a fashion night in the city – I learned that feeling is real. After a coffee tasting paired with Swiss chocolate and mingling with new friends, it was time to head home for a bit of hyped up investigative reporting.
I started with a search for Starbucks locations within a 1 mile radius of my old apartment in San Francisco. I found 51! Then I searched how many Starbucks are in the entire country of Switzerland and counted only 31. No wonder it’s more special here, plus the free Wifi which isn’t so easy to come by in the EU. Over the weekend, with my newfound appreciation for a coffee franchise I’ve always taken for granted; I restyled my spring pastels and accessorized with a Skinny Latte…
<Pastel pink knit last seen here in head-to-toe pink>
<Stripes go with everything>
<Pastel pink bow from H&M>
<Vintage men’s watch with faded red paint that looks pink now>
<Lilac chip-resistant nails by LVX. I’m giving away their entire Spring collection here>
So besides Starbucks, what other brands seem to still have ‘cool beans‘ status in parts of Europe that you might have nearly forgot about altogether? For starters: Abercrombie & Fitch, Tommy Hilfiger, ESPRIT, American Apparel, and yes, David Hasslehoff. Of course, it goes both ways. I thought Nespresso was the coolest new coffee machine on the block; I come to find out it’s been around 28 years with its headquarters in Switzerland for over a decade. Go figure.
If you drink coffee, what’s the go-to spot in your city?