Anti-aging Satin Pillowcases for Hair, Skin & Lashes

Tips to Starting Your Own Small Business in 2013

Eat, sleep, work, blog. It’s already Thanksgiving week, but doesn’t it feel like we were just coming up with our 2012 New Years’ Resolutions? One of mine was to start my own company beyond styling and fashion blogging. I wanted to sell a product that I believed in, but it also had to be realistic and simple enough for me to handle.

The past week I’ve been putting the final touches into my 1st official product launching in the next 2 days. It’s the world’s first line of unisex satin pillow cases that are the Creme de la Creme of all cases. (Sidenote: Sleeping on a satin pillow case is healthier, smoother and better for our hair and skin.) I’ll announce it on my blog very soon (plus a major giveaway) open to all Savvy Spice readers.

As I take Wallee, the neighborhood pup,  for a walk I wanted to share some of the challenges, tips and lessons I’ve learned in case your New Years resolution is to start your own company or expand your blogging business in 2013…

Have a Clutch Group of Friends ~ And family! If you’re starting a business you’ll likely need help and guidance along the way. I definitely couldn’t have put this all together without them and especially the design team at The City Supply Co. apparel who’s created graphics for my blog and the new company. (PS -Studded clutches are hot for fall & this hand-knit wire cuff I love is c/o Lapis Beach.)

Keep Your Nose to the Grindstone & Don’t Look Back ~ Starting a small biz has so many steps and takes a lot of time (aka 6pm-2 am every day for me) Squeeze what you can out of your schedule. From the proper permits to discovering extra costs you didn’t anticipate, you’ll learn fast. I encountered bank fees, terminology mix-ups and made mistakes along the way, but I’ll never do them again so I’m not going to dwell.

Make a Business Statement without Spending a Mint ~ If you have a business meeting or even if it’s grabbing a drink with your mentor; dress professionally which reflects on you and your company. You most likely won’t have a ton to spend on a new wardrobe. I just found this statement necklace and emerald green Jessica Simpson knit dress at TJMAXX. Yesss!

Keep it Local ~ Depending on your business, you may have to source outside of your city, but try to keep it local too so you don’t have to worry about cross country shipments. One of the best decisions I made was ordering all my packaging from The Packaging Store in SF. The owner, Ed, was so helpful throughout the entire process of choosing boxes, tissue, labels, etc. (PS~ This Sat. is small business Saturday. Shop Local)

Get Some Fresh Air ~ A product as simple as a satin pillow case is still a LOT of work. There were a few times I freaked when I thought Shopify deleted all my store content or U-Haul (which I will never use again) became a complete disaster moving my product. When you experience this, walk outside, take a deep breath and most likely, everything will be totally okay.

<DETAILS by Dale> Green & gold bracelets ~ c/o InPINK, dress (recent TJMaxx) Jessica Simpson, watch ~ Michael Kors, cuff ~ c/o Lapis Beach, boots ~ Franco Sarto, nails ~ Sally Hansen Insta Dri ‘Cinnamin‘, clutch~ (recent TJMaxx) MMS

Hope these tips help and if you have any of your own small business advice, feel free to share. I will be announcing more on the satin pillow case launch very soon. Thanks for the support! ~xoDa

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  1. Great tips! It almost makes me want to have an idea for a small business 🙂

    Loving your outfit, too. And the adorable dog!

  2. Dale, I am so excited for you! I know it was a lot of work, but it’s worth it in the end. Can’t wait to hear more about your products. I LOVE that green dress! Looks beautiful on you doll! Great looking clutch! Wishing you a wonderful week.

  3. thank you so much for sharing these tips with us! i’ve always wanted to start a small business of my own, but i don’t know where to start, so thanks for this! 🙂

    <3, Mimi
    $100 Shopbop Gift Card Giveaway

  4. That’s great advice Dale, and your business idea sounds like an interesting venture. I wish you lots of luck! Maybe someday I’ll also be able to afford my own satin bedlinen and pillow cases and I happen to be in SF I know where to turn to 🙂
    Nice business look, as well. Green looks lovely on you.
    xo Irene

  5. Sounds like a hectic time for you… but nothing you can’t handle! I wish you every success with your business. And I am super-envious of your knit-wire cuff!


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