Have you ever had a job, hobby or perhaps a TV show or video game addiction that you could only discuss with a few people in the entire world? The definition of ‘Shop Talk‘ is ‘talk about your business or hobby that only others in the same business can understand.’ For me, one of those people for over a year now has been Brittany, who is a big part of the marketing, sales and social media interaction behind Savvy Sleepers.
When we met up in Walnut Creek last week in the California sun, I wore a look that was purely inspired by Cameron Diaz in ‘The Other Woman.’ On a side note, the movie was blah, but I loved Cameron’s wardrobe and for some reason, my tolerance for cheesy chick-flicks goes up with the altitude on long flights. Now back to Brittany! Here’s several moments from our meeting, plus SECRETS to running your own small business wherever you are in the world…
The Scene - Mid-Morning Work Meeting in Walnut Creek, CA
Brit Back-Story - I first met Brittany at a Chico State career fair as she was about to graduate last year. Not only is she a natural at sales and marketing, she has helped me run my business especially when I’m working from Switzerland. PS – Chico State, my Alma Mater, was just voted in the top 10 Public Universities on the West Coast by US News & World Report.
Time Zones Don’t Matter – If you’re thinking about starting your own business now (or maybe as a New Year’s Resolution) don’t plan on sleeping much. But you won’t miss it if you’re excited about doing something new. I loved meeting Brittany face-to-face and when I’m in Zurich we are constantly communicating online. I sleep 5-6 hours a night so I can work mornings in Zurich, be home to make East Coast calls, and be up very late to call, Skype and email when California is doing business. Let’s just say, with a 9-hour time difference, my basic addition/subtraction skills have really improved.
#StayConnected! - Please don’t ignore social media! It’s the easiest (free) way to watch trends in your industry, discover niches of your target audience, network, drive traffic and market your biz initially to your local community. Connect your Facebook, twitter, and instagram together immediately so you can easily share in less than 60 seconds so social media doesn’t seem like a huge chore.
Sharing is Caring, and So is Listening - It doesn’t hurt that Brittany’s gorgeous hair is straight out of a Panteen Pro-V commercial when she’s promoting our satin pillow cases. PS – She also shares her hair care secrets and more as the voice of instagram @SavvySleepers. More importantly, she also has amazing, creative, out-of-the-box ideas! If you’ve ever worked in a corporate office and never had your opinion or suggestions heard, don’t make that same mistake if you start your own business. Listening to other’s ideas, opinions and experience, especially if they know your industry, can be highly rewarding!
Help Wanted, Help Needed ~ I know many business owners in Zurich and San Francisco where website help costs a LOT (especially in Switzerland). A site called WPHired.com has been a life saver for me. You can post a job free, get bids from design/web professionals around the world for a great price. After emailing back and forth/Skyping, then make your choice. If you need help specifically now, email me (firstname.lastname@example.org) and I can recommend wordpress help.
Brittany Details – Target Dress / Premier Designs Jewelry / Kate Spade Bracelet / TJ Maxx
If you have a small business or online shop and/or you’ve seen a new brand you’d love to share, let me know in the comments or Tweet Me the brand. I am creating an online business directory on my site and would love to link to you in any location of the world.
See you Wednesday. ~xo,