Who tolerates shopping more, men or women? According to the DailyMail men are fed up with shopping after just 26 minutes; while women can hang in there two hours. Of course, impulse shopping online is a whole different ballgame. Do you ever feel competitive on Amazon when you’re about to checkout and see ‘Customers who bought this item also bought…’? Suddenly, I can’t help but check out the other items, read the reviews, maybe order both to compare, which can lead to a downward spiral of impulse buys.
However, often an internet search is the only way to find that random illusive item and while it may lead you on a wild-Google-goose chase; you’re on the hunt and click anyway. Last month when I spotted Miranda Kerr in Lucky Magazine styled in a green dealer’s visor, I thought it would be a fun summer accessory for the pool, any ultra-sporty ensemble and just for hits and giggles on the tennis court. So here’s my top rules for avoiding an online shopping disaster styled in my $11 green-apple Amazon score…
<Want, Need or Love?> They’re pretty much all the same when it comes to fashion or beauty items, right? However, when I spotted visors on the catwalk at Zurich fashion week last fall, on Uniqlo mannequins in the US this summer, and then in Lucky Mag – I wanted one. My new rule with silly accessories that will be worn a few times before retiring to the Halloween box: it needs to be $20 or less, including shipping. Make your own limit so the ‘yes’ or ‘no’ answer becomes instant.
<Have a Cooling-Off Rule> Have you ever had an item you were on the fence about buying and the next day it was gone? Unless it was an antique worth millions now, you’re probably not too upset about not buying it. I learned quickly after a few of the Target and H&M ‘designer collaborations‘ where people stormed in crazy for items and over-spending that the cooling off rule is well advised.
<Compare and Contrast – Always> Have you ever been on vacation and find a street vendor with ‘the cutest most unique souvenir ever!’? Then you buy it and realize every other vendor down the street has the same item for half the price. I found these shorts on clearance at Zara a couple weeks ago, after nearly spending double on a H&M pair in May. Always compare and contrast.
<Reviews are Golden> If you’re shopping on Amazon and the seller has no reviews or a couple shady ones, skip it. I always look for ones that are 3-4 stars because there’s a mix of good and bad (aka real reviews). Surprisingly, this visor looked worse online and turned out to be comfy and much better quality than I expected. I think it’s the exact one from the Miranda feature.
Do you have your own impulse shopping rules whether it’s online or in stores?
Have a great weekend! See you Monday.